Remember when Tom Brady sliced his finger with some scissors before a preseason game? The Beetle certainly does. It was harrowing!
The incident occurred at the beginning of this year’s championship season. Apparently, the Pats QB was trying to remedy a problem familiar to all athletes who play on grass fields: removing mud from his cleats.
Tom’s instrument of choice was, perhaps…sub-optimal. Indeed, an entire category of (safer!) utensils exists for cleat-owners to choose from. It’s surprising de-mudding injuries don’t happen more often. Athletes at all levels have been known to use everything from forks, tooth brushes, pencils, pocket knives, and screw drivers to remove mud from their cleats. And why not – there haven’t been any real solutions to this sticky problem.
This is madness. It’s like investing resources in tooth-extraction innovation instead of tooth-decay prevention technologies. Why does this equipment challenge persist? It’s basically the exact same problem as faced by cleat-wearers of decades ago.
The Beetle is confident this will change…and for the better…and soon!
Major athletic footwear manufacturers are already working on mud-free soles for cleats and other shoes. We see a future – very near – in which the bottoms of all players’ will remain permanently and completely mud-free.
We see solutions in the form of a nanostructured chemical that is added to plastics in a powder form to create extraordinary hydrophobic and oleophobic properties. The result is a plastic that retains all its intended mechanical properties – while also gaining extreme water and oil repellency at the surface.
If someone can deliver an inexpensive additive that transforms plastics into a high-performance omniphobic material…well, that’s big-time touchdown.
TB#12: we got you on this one!